There are a number of different ways to manufacture cards depending on the quantities needed and type of printing (4-color process, spot, etc.).
At most places, expect a 500 minimum, and at least 40cents/each at that quantity. These will be what we call 'surface-printed' and will not be the high-gloss versions that most keys are. For that type, the minimum order is usually 1,000 at a cost of nearly $1.50/each.
If anyone is really interested in undertaking this type of project for themselves, I will happily put you in direct contact with a manufacturer or two that make the 'surface-printed' versions.
I have only seen two 'personal' keys made in the casino industry (not issued at the desk, only available from the person directly). Both were from the Palms Casino.
Trent Parks
http://www.casinocardcollector.com/album_comment.php?pic_id=3542
Gene Trimble
http://www.casinocardcollector.com/album_comment.php?pic_id=4201
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